Writing/Research

 

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Scroll down this page or click on the links below to see descriptions of some of my writing and research projects:

bulletCorporate Communications
bulletNewsletters
bulletBooks
bulletEducational Materials
bulletReports

For actual writing samples, visit my portfolio.

Corporate Communications

Feature Stories

bullet150+ feature articles, profiles and Q&As for News@Cisco, Cisco's award-winning news portal
bullet200+ feature stories for employee news media at Adobe Systems, HP, PG&E and LSI Logic

Contributed Articles

bulletGhost-written articles about networking technologies in magazines such as Global Telephony, Telecommunications, Telephony and Internet Telephony.   

Marketing Collateral

smMATE2.jpg (35415 bytes)Brochures, fact sheets, success stories and other marketing materials for clients such as Cisco Systems, Plantronics, the Marine Advanced Technology Education (MATE) Center and University of California Extension

 

Miscellaneous Projects

bulletScripts for an interactive CD-ROM promoting the English Language International program for University of California Santa Cruz Extension
bulletWhite papers for Cisco Systems and Ceon
bulletInternational materials (European development plan, newsletter, training materials, press releases/packets, seminar packets and product description sheets) directed at European clients for Mead Data Central International's London office
bulletDevelopment materials for the Monterey Institute of International Studies

 

Newsletters

bulletWomen's Initiative Network (WIN) Newsletter, Wilson Sonsini Goodrich & Rosati
bulletNews from the Monterey Bay National Marine Sanctuary  
bulletMATE (Marine Advanced Technology Education) Center Newsletter

 

Books

Renewable Energy: A Concise Guide to Green Alternatives (Walker and Co.)

JC_babyrenewable.jpg (31060 bytes)This is a fact-filled reference to international renewable energy sources and available technology.  Individual chapters address solar power, hydropower, wind energy, geothermal energy, biomass energy and renewable automobile fuels such as methanol.  The book also addresses energy efficiency, the role of consumer action and goals for the future. 

 

Taking out the Trash: A No-Nonsense Guide to Recycling (Island Press)

This 250-page book offers a comprehensive look at the mechanics and benefits ofJC_baby_trash.jpg (28962 bytes) recycling, the recycling industry and recycling opportunities. Why do we need to do it?  What actually happens to all those recyclables? What can everyone do to help? What are communities, industry, and the government doing? What hurdles associated with recycling need to be overcome?  These questions, and more, are addressed. 

 

Educational Materials

World Wildlife Fund/Monterey Bay Aquarium: Marine Biodiversity Curriculum  

Case studies in marine biodiversity, featuring engaging stories and related activities, for a national middle school curriculum project 

Distance Learning: High School Curriculum  

More than 400 Internet- and interactive CD-ROM-based lessons in environmental studies, the sciences, history, government, French, Spanish and other subjects for Laurel Springs School    

Field Guide to the Monterey Bay National Marine Sanctuary  

smOtter.jpg (50554 bytes)This eight-page, newspaper-style public education and awareness tool provides an overview of the sanctuary’s ecological systems and promotes environmentally- beneficial behaviors.  

 

Reports

Political and Defense Strategic Analyses  

International political and defense strategic analyses for a consulting firm with clients worldwide.  

MATE Forum Report*  

This fifty-page report synthesized discussions and presentations from a three-day facilitated workshop: "A National Forum on Critical Issues in Marine AdvancedsmMATE.jpg (40003 bytes) Technology Education" (MATE).  

*The report was instrumental in MATE’s receipt of a multi-million dollar, multi-year National Science Foundation contract.

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Tel./Fax (831) 423-3074    

P.O. Box 7616  Santa Cruz, CA  95061-7616

jenny [at] jennycarless [dot] com

 

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